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Strategic SEO Implementation for Digikraal – Rank, Optimize & Discover Business Growth Opportunities
Hi Naveen, here follows job summary # Detailed Job Description for Upwork **Project Overview:** Digikraal is launching a targeted SEO campaign to unlock organic growth and capture new keyword-driven opportunities in the agricultural and livestock sector. Based on the expert audit and strategy submitted by Deftsoft, this project will implement high-impact on-page and off-page SEO improvements across our website [https://digikraal.co.za](https://digikraal.co.za) --- # Key Objectives * Significantly improve **Google and Bing indexing** * Fix all on-page SEO issues affecting **ranking and crawlability** * Build **domain authority** via high-quality backlinks * Create and optimise **keyword-rich metadata, tags, content structure** * Increase **visibility on search engines** and uncover hidden keyword opportunities * Use SEO insights to spark **new business ideas** and **audience targeting strategies** --- # Scope of Work ## On-Page SEO Fixes * Fix 116 missing or duplicate **meta titles & descriptions** * Add missing **H1 tags** to 26+ pages * Implement structured **schema markup** such as Website, FAQ, Organization * Add ALT attributes to 58+ images * Resolve internal broken links and correct **URL & IP canonicalization** * Optimize URL structure and ensure proper XML sitemap inclusion * Fix HTTPS/SSL compliance issues * Submit to Google Search Console & Bing Webmaster Tools * Improve loading speed (currently 10.6s) to industry standard under 5s ## Off-Page SEO Campaign * **Profile Creation**: Ensure consistent NAP listings on high-DA platforms * **Blog Writing & Submission**: Launch and promote Digikraal's blog to attract traffic * **Web 2.0 Mini Sites** like WordPress, Blogger, Medium * **Social Bookmarking** and **Infographic Submissions** * **PDF, Image, and Banner Creation & Distribution** * **Quora Engagement & Traffic Building** * Regular **backlink creation** with a rotation plan based on best SEO practices ## Reporting & Monitoring * Weekly performance reporting including traffic, keywords, rankings, and backlink growth * Adjustment of tactics based on ranking performance --- # Expected Outcomes * Improved **page authority**, **domain authority**, and **ranking scores** * Higher visibility in both branded and non-branded search queries * Keyword intelligence to **inform future product strategies** * SEO-driven **business insights and new customer segments** * A technically sound and content-optimized website aligned with Google's best practices --- # Skills Required * Advanced SEO expertise (On-page and Off-page) * Technical website optimization * Google Search Console and Bing Webmaster setup * Keyword research and metadata writing * Blog and content promotion strategy * Weekly reporting and analytics skills --- # Timeline This is a **4 to 8 week project**, with the possibility of ongoing work based on performance and results.