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Rebranding/Logo/Website for establish e-commerce company

Description We are a well-established company undergoing a strategic shift in our mission and identity, and we're seeking a highly skilled freelance branding and UX/UI expert to help us evolve our brand and digital presence accordingly. What We Need: Logo Rebranding: A completely new visual identity that aligns with our refreshed mission, values, and market positioning. Website Redesign (UI/UX): A stunning and high-converting website experience that: Clearly communicates our new direction Boosts customer engagement Enhances partner collaboration Drives profitable interactions and conversions Ideal Candidate Proven branding expertise—with a portfolio of rebrands (not just new startups) Deep understanding of brand strategy and storytelling UX/UI design skills focused on website interactivity and conversion optimization Proficient in tools such as Figma, Webflow, Adobe XD, or equivalent Strong grasp of modern, responsive web design and intuitive user flows Bonus: Experience with Shopify or B2B service-oriented websites Deliverables Brand Discovery & Research Logo concepts & finalized identity system (colors, typography, etc.) Brand style guide Wireframes & mockups for website Full website UX/UI prototype (and dev handoff if needed) Recommendations to optimize user journey and increase ROI Project Details Start date: ASAP Project duration: 4–6 weeks Budget: Open to proposals (based on experience and scope fit)