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Market Research & Brand Positioning Support for New

I’m preparing to open a Goddard School in Brooklyn and looking to better understand the local parent market, assess the competitive landscape, and shape our positioning ahead of launch. I’m interested in: • Field research with parents in the neighborhood (surveys, interviews, or intercepts) • Competitive mapping across both home-based and center-based care • Insights into decision-making drivers for childcare • Messaging strategy that will resonate with families in this area