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Amazon PPC Manager - Beauty
We are an agency supporting a premium beauty brand selling across the US on Amazon. We’re looking for a data-driven Amazon PPC Manager to take our advertising strategy to the next level across Sponsored Products (SPA), Sponsored Brands (SPB), and Sponsored Display (SPD). Your Responsibilities Campaign Strategy & Execution: Build, manage, and optimize SPA, SPB, and SPD campaigns. Conduct keyword research and match-type strategy. Create and test ad creatives (especially for SPB and SPD). Reduce ACOS while growing sales Optimization & Scaling: Analyze search term reports, bid performance, and conversion rates. Implement strategies to reduce ACoS, improve ROAS, and scale TACoS-efficiently. A/B test targeting types, placements, and creatives. Reporting & Insights: Weekly performance reporting (key KPIs: ACoS, ROAS, CVR, TACoS). Strategic insights and monthly deep dives with suggested actions. Must-Have Skills & Experience Proven track record managing Amazon PPC in the beauty/personal care category. Mastery of SPA, SPB, and SPD campaign types. Familiarity with Amazon Ads Console, Brand Analytics, and Helium 10 or similar tools.