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Social Media Marketing Manager for Meta Ads

We're seeking a results-driven Social Media Marketing Manager for a family recreation business to lead and optimize our Meta advertising efforts and grow our digital presence on Facebook and Instagram. Responsibilities: * Set up and manage paid advertising campaigns on Facebook and Instagram * Conduct in-depth audience research to identify and reach key demographics * Utilize existing customer databases to create targeted and high-converting ad audiences * Develop and manage Lookalike Audiences to expand reach and improve ROI * Audit and continuously optimize ad performance to ensure cost-effective results * Stay aligned with franchise marketing standards, guidelines, and best practices * Provide regular performance reports and insights to guide marketing strategy