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AI-Powered Marketer Needed to Grow Local Internet Business in Washington
We're a family-run Internet Service Provider based in Quincy, Washington, serving homes and small businesses throughout Grant County. Over the past 2.5 years, we’ve grown from 0 to around 100 active customers, entirely through word-of-mouth and local reputation. Now we’re ready to invest in marketing to take the next step. Our goal: double our customer base over the next 12 months. Context / Opportunity: Ziply has recently acquired several mid-sized regional ISPs in our area. While they’re growing, many customers are now dealing with bigger-company pricing, slower support, and less personal service. This creates a prime opportunity for a local, nimble provider like us to stand out. People are actively looking for alternatives, and we want to be the clear choice. We’re looking for a resourceful, AI-powered digital marketer to help us seize this moment and turn attention into new signups. You’ll Help Us: - Plan and run Facebook & Instagram ad campaigns targeting key towns (Quincy, Moses Lake, Ephrata, Soap Lake, etc.) - Set up and manage Google Search Ads focused on local intent - Use AI tools (like ChatGPT, Jasper, Midjourney, Canva, etc.) to create and test high-converting copy, visuals, and messaging - Design or optimize simple landing pages or lead forms Suggest offline/grassroots ideas like signs, door hangers, or partnerships with local realtors - Implement basic conversion tracking and reporting to learn what works Ideal Candidate: - Has experience helping local service businesses grow - Has successfully used Facebook Ads, Google Ads, or similar platforms for lead generation - Can work lean and fast, using AI tools to multiply productivity - Understands rural customer pain points (limited choices, price sensitivity, reliability concerns) - Is comfortable working within a $1,200 total marketing budget over 3 months - Proactive communicator who likes solving problems and testing ideas Bonus Skills: - Marketing for ISPs, utilities, or rural/home services - Familiarity with Eastern or Central Washington - Local SEO or reputation management experience - Email or SMS marketing (Mailchimp, etc.) - Experience with landing page builders like Carrd, Leadpages, or Webflow, our website is built on wordpress.