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Marketing Funnel Specialist Needed for Mission-Driven Brand
Project Type: One-Time Project Estimated Duration: 6 weeks Hourly or Fixed: Fixed price preferred — Budget: $2,000–$3,000 depending on experience About the Project I'm launching three interconnected initiatives and need a strategic partner to help build the digital foundation for each: Permission Slip – A forthcoming personal development book and community for high-functioning Black women reclaiming clarity and choice The S.E.L.L. Framework – A business transformation system for founders shifting from hustling to scaling Personal Brand Funnels – Centered on thought leadership, storytelling, and speaking engagements We have engaged audiences and strong organic content, but now need clean, intentional funnels that guide users from discovery to action. Scope of Work This is a build-and-hand-off role. You’ll help bring our vision to life and create a system that we can manage in-house afterward. You’ll be responsible for: Auditing and mapping user journeys across the 3 brand pillars Writing or optimizing landing page copy, lead magnets, email flows, and thank-you pages Building funnel components using tools like ConvertKit, Stan Store, Typeform, Notion, Stripe, and Zapier Creating downloadable assets (scorecards, checklists, guides—Canva or Figma experience helpful) Testing forms, automations, and conversion flows Delivering a handover guide so we can manage without you post-project Ideal Candidate: Has a strong background in conversion funnels, email marketing, and UX Writes intentional, mission-aligned copy Understands the nuance of personal brand storytelling and legacy-driven brands Familiar with LinkedIn, Threads, and Substack Is fluent in tools like HoneyBook, ConvertKit, Notion, Canva, Typeform, and Zapier Bonus if you’ve supported book launches, course creators, or framework-based brands Deliverables: -3 funnels (Permission Slip, SELL Framework, Personal Brand) -3–5 email sequences -2–3 lead magnets -Thank you and confirmation pages -Setup documentation + handoff video or guide Note: Only candidates who provide portfolios will be contacted. Please do not contact outside of this platform.