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Brand Messaging Expert for Jewelry Display in Souvenir Stores (Copy, Positioning, Package Messaging)
I'm launching a jewelry line in tourist souvenir shops. These stores are usually packed with cheap, low-trust merchandise. My product is different: higher quality, authentic, meaningful — and I want the packaging, copy, and display to reflect that. What I need: Clear, persuasive package and display copy Brand positioning strategy (not luxury, not cheap — giftable and real) Help defining the tone of voice, basic messaging system, and display strategy Feedback on what makes the display stand out in a cluttered environment What I don’t need: A full brand book or 100-slide presentation Abstract “vibes” or surface-level slogans Just a graphic designer who expects instructions Deliverables: Messaging framework (core idea, tagline, supporting text) Copy for packaging and display A short guide to the tone/voice Looking for someone who’s done retail product branding, ideally for consumer goods. If this sounds like you, send me: One example of a product you helped position A sample of packaging/display copy you wrote A quick summary of how you'd approach this