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GA4 & Google Ads Conversion Tracking Audit
We run a children’s football coaching business using WordPress. Google Analytics 4 and Google Ads are already set up, including conversion tracking for booking forms and payments. We now need an expert to audit the setup and confirm that everything is working as expected. What We Need: Review and verify the GA4 setup is working correctly Confirm conversion tracking is accurately capturing form submissions and payments Check that events (e.g. form submits, registration fee completions, button clicks) are being tracked and reported properly Confirm goals/conversions in GA4 are correctly configured and syncing with Google Ads Ensure GA4 is linked properly with Google Ads and reflects true campaign performance Recommend any improvements or adjustments if issues are found The Outcome We’re Aiming For: Confidence that our tracking is reliable and accurate A clear understanding of which ads and campaigns are working Assurance that our ad spend is being used in the right places, shown to the right people, in the right locations Simple reporting we can refer to when evaluating what’s driving actual bookings and payments