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Online Sales Arrangement Specialist
We are seeking a talented individual to help us arrange and optimize our online sales efforts for Dietary Supplement. 1. Paid Advertising Management • Platforms: Google Ads, Meta Ads (Facebook/Instagram), Microsoft Ads (Bing), TikTok Ads, Amazon Ads • Campaign Planning: Data-driven strategy development, audience targeting, and channel selection • Creative Development: Design, A/B testing, and deployment of high-conversion creatives • Campaign Optimization: Continuous monitoring for ROAS maximization • Budgeting: Allocation of spend and performance-based adjustments • Reporting & Analytics: Use GA4, GTM, Looker Studio, Big Query for performance insights ________________________________________ 2. SEO & Content Marketing • On-Page SEO: Optimize meta tags, internal linking, and target keywords • Technical SEO: Resolve crawl issues, implement structured data, improve Core Web Vitals • Content Development: Write keyword-driven blogs, product content, guides, and FAQs • Link Building: Execute White Hat SEO strategies to increase DA/DR • Local SEO: Manage and optimize Google My Business and local listings • Platform SEO: SEO strategy for WordPress, Shopify, and Magento • SEO Audits: Perform detailed audits to guide improvements in content and structure ________________________________________ 3. Marketing Analytics & Conversion Rate Optimization (CRO) • Analytics Setup: Use GA4, GTM, Looker Studio, Big Query • User Experience Enhancements: Improve UX using heatmaps, session replays, and customer feedback • A/B Testing: Test headlines, CTAs, and landing pages for performance lift • Sales Analytics: Monitor KPIs like revenue, conversion rate, and average order value • CRO Campaigns: Implement strategies to reduce bounce rates and improve funnel efficiency ________________________________________ 4. Email Marketing • List Building & Segmentation: Grow targeted subscriber lists • Campaign Execution: Send newsletters, promotions, and cart abandonment follow-ups • Personalization: Use behavioral triggers and customer data for tailored messaging • Automation: Deploy lifecycle-based email flows • Performance Tracking: Analyze open rate, CTR, and conversion metrics ________________________________________ 5. Blog Management • Editorial Calendar: Plan, write, and schedule SEO-focused blog posts • Keyword Optimization: Integrate high-impact keywords for organic traffic • Content Repurposing: Convert blog posts into emails, infographics, social media snippets • Audience Engagement: Monitor comments and encourage interaction ________________________________________ 6. Product & Catalog Management • Product Listings: Craft SEO-optimized titles, descriptions, and images • Inventory Management: Monitor stock levels, coordinate restocking, prevent overstock • Pricing Strategy: Analyze market trends to maintain competitive, profitable pricing • Trust Signals: Encourage and manage customer reviews and ratings ________________________________________ 7. Customer Experience & Journey Optimization • UX Design: Improve navigation and page structure for usability • Checkout Optimization: Reduce cart abandonment through streamlined flows • Abandoned Cart Recovery: Execute retargeting emails and on-site triggers • Customer Support: Enable instant replies via chatbots or direct channels ________________________________________ 8. Marketplace & Channel Management • Listing Management: Oversee product listings on Amazon, eBay, Shopify, Etsy, Poshmark, Mercari • SEO for Marketplace: Conduct keyword research specific to each platform • Dropshipping Coordination: Manage suppliers and inventory for dropship products • Channel Expansion: Launch on new marketplaces and regional platforms