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PPC advisor
Independent PPC Audit and Advisor – Unbiased Expert Needed Description: We are seeking an experienced and unbiased digital marketing professional to conduct a thorough audit of our current PPC (Google, FB, LinkedIn Ads) strategy, performance, and spend. Our goal is to get an objective, data-driven assessment of the effectiveness and efficiency of our current efforts and to identify any gaps, inefficiencies, or missed opportunities. Scope of Work: Assessment of Google, FB, LinkedIN Ads campaigns (structure, targeting, bidding, conversions) Analysis of PPC spend vs. ROI Benchmarking against industry best practices Clear, actionable recommendations for improvement Ability to consider and incorporate AI tools or strategies where appropriate What We’re Looking For: Someone with no affiliation or relationship to any current vendors or agencies we work with Proven track record in PPC auditing and strategy Ability to deliver a detailed but easy-to-understand report with visuals and data Experience across a range of industries (bonus if you've worked with companies of our size) Deliverables: Written audit report (PDF or similar) Summary of findings and prioritized recommendations 30-minute call to walk through the report and answer questions To apply, please include: A brief overview of your relevant experience 1–2 examples of similar PPC audits you’ve done (you can redact client names) Your estimated timeframe and rate for completing the audit We are looking for clarity and truth, not a sales pitch. If you’re a straight-shooter with strong analytical skills, we’d love to hear from you.