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Digital Marketing & Product Launch Expert (B2C Focus)
We are preparing to launch a new consumer-facing service based on a previously successful B2B offering. Our team is seeking a seasoned digital marketing and product launch expert to guide and execute a go-to-market strategy aimed at generating brand awareness, leads, and conversions in a B2C context. We are looking for someone who brings strategic clarity and hands-on execution to multi-platform campaigns, funnel design, messaging, and performance analytics. Scope of Work: Design and oversee a complete digital product launch plan Advise on positioning, audience segmentation, and buyer journey Optimize website for conversion and lead capture Develop lead funnel assets (e.g., landing pages, lead magnets, emails) Launch and manage campaigns across Google, Meta (FB/IG), LinkedIn, and Email Report on key performance metrics and continuously improve Ensure brand voice, visuals, and offers are compelling and consistent Ideal Candidate: Extensive experience in B2C digital marketing and product launches Strong copy and messaging instincts across paid and owned media Familiar with CRM/email tools and campaign automation Creative and data-driven mindset Able to maintain strict confidentiality Bonus: Experience adapting B2B assets for B2C markets Familiarity with coaching, education, or personal development verticals Comfortable with strategy and execution Engagement Type: Project-based to start, with potential for extended collaboration. Open to hourly or milestone-based arrangements. To apply, please include examples of relevant B2C launches you’ve led and your availability for an intro call.