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Social Media Manager for Hospitality and Tourism Clientele
About E Harris Marketing: E Harris Marketing, LLC is a Philadelphia-based digital agency specializing in marketing, advertising, and public relations. We offer blogging, content creation, email marketing, social media management, digital advertising, and public relations services. Our clientele is in the hospitality industry, consisting of hotels, restaurants, and tourism focused nonprofits. Using a collaborative approach, we develop innovative marketing strategies that inspire target audiences through storytelling and build communities around brands. Position Overview: We are seeking an innovative, organized, and thoughtful Social Media Manager to help develop the content marketing plan and enhance our clients' online presence. This role involves executing social media strategies, creating engaging content, and analyzing performance metrics to drive brand awareness and engagement. Each week, the Social Media Manager will be responsible for submitting three to five custom posts per client. These posts should align with specific themes or goals outlined in the content calendar with clear calls to action. In addition to annual holidays relevant to the client, the ideal candidate will stay current on the industry, news, and trends, suggesting ways to integrate them into timely and engaging posts. Posts must be tailored for each social media platform. The Social Media Manager will ensure proper use of account handles, select relevant hashtags based on branding, location, and post content, and ensure all posts are free from grammatical and spelling errors. Key Responsibilities: Strategy Development: Collaborate with E Harris Marketing LLC’s Member-Manager and Founder to develop and implement social media strategies to align with clients' marketing goals, enhancing brand awareness and audience engagement. Content Creation: Plan, create, and submit three to five custom posts per client each week, ensuring posts align with the content calendar’s themes, goals, and calls to action. Trend Integration: Stay up-to-date with industry news, trends, events and competitors to proactively suggest timely and engaging content ideas to incorporate into social media. Platform Customization: Customize content for each social media platform, ensuring proper use of account handles, platform best practices, and optimizing for each channel’s audience, including Bluesky, Facebook, Instagram, LinkedIn, Threads, TikTok, YouTube, X, and more Hashtag Optimization: Select relevant hashtags based on branding, geographic relevance, and the specific content of each post to increase reach and engagement. Quality Control: Review all posts to ensure they are error-free, paying close attention to grammar, spelling, and overall quality. Analytics and Reporting: Track key performance indicators (KPIs), analyze social media campaign performance, and provide actionable insights as well as recommendations to optimize engagement and refine strategies over time. Qualifications: Proven experience in social media management with a portfolio of previous work. Strong understanding of social media platforms and best practices. Native English speaker with excellent written and verbal communication skills. Organizational skills with the ability to manage multiple clients simultaneously, ensure all projects are completed by deadlines, and incorporate feedback in a timely manner. Critical thinking skills with the ability to identify patterns and consistently generate fresh, interesting, and engaging ideas that resonate with target audiences. Proficiency in social media management and analytics tools. Ability to work both independently and collaboratively. Creative mindset with attention to detail. Additional Information: Schedule: Flexible hours and deadlines. Compensation: Competitive hourly rate based on experience. Location: Bucks County, PA; Chester County, PA; Philadelphia County, PA; remote work options are available. This role offers flexibility and independence while working closely with our team on a project basis. Please note, this is a freelance opportunity. As an independent contractor, you will not be considered an employee and are not entitled to employee benefits such as health insurance, paid time off, or retirement plans. Freelancers are responsible for managing their own taxes and expenses. You will be required to sign an Independent Contractor Agreement as well as a Non-Disclosure, Non-Competition, and Proprietary Information Agreement.