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Brand Marketing
We are seeking a creative and results-driven Marketing Branding specialist who will be instrumental in shaping and executing our brand strategy across various channels. You will lead initiatives that enhance our brand identity, with a strong focus on digital branding and public relations. The ideal candidate will have hands-on experience in both traditional marketing strategies and modern, digital-first approaches. Key Responsibilities: Develop and execute comprehensive brand strategies that align with company goals and vision. Manage and optimize digital branding initiatives (social media, website, email marketing, content creation, etc.) to enhance online presence. Collaborate closely with creative teams to ensure consistent brand messaging across all platforms. Oversee public relations efforts, including drafting press releases, pitching media outlets, and managing relationships with journalists and influencers. Analyze brand performance metrics and customer feedback to make data-driven decisions and improvements. Work with internal stakeholders to ensure alignment of marketing efforts with broader business objectives. Organize and execute brand events, campaigns, and partnerships to increase brand visibility. Stay ahead of industry trends and provide insights into new opportunities for brand growth 3-5 years of experience in branding, marketing, or public relations, with a strong portfolio demonstrating expertise in both digital and traditional branding. Proven experience with social media marketing, SEO, content marketing, and email marketing. Strong understanding of PR strategies, media relations, and influencer partnerships. Excellent communication, writing, and interpersonal skills. Ability to think creatively and strategically with a hands-on, solutions-oriented approach. Strong analytical skills and experience working with data to drive decision-making.