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Social Ad Graphics
Creating visually compelling and effective social media ad graphics for a Westin hotel (a Marriott brand). The process begins by receiving image assets from the client, which will be used to design ad creatives tailored for placements across Instagram and Facebook, including feeds, stories, and reels. Using client-provided promotional and offer details (with some pre-drafted copy), incorporate the offer messaging into the ad graphic itself, followed by writing an engaging caption to accompany the ad. While there is no formal branding guide, creatives should reflect the look and feel of the Westin brand by aligning with the vanity site’s color palette, similar font styles, and official logo.