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Social media video strategist to develop video-first strategies to grow and engage social audiences
Radiant Digital is looking for an experienced social media video strategist to help grow our presence and engagement on social platforms like TikTok, YouTube, Instagram, and beyond. This is a consulting role, ideal for a creative pro who understands how to grow social audiences, capture attention, drive engagement, and turn scrollers into content consumers through smart, platform-optimized video content. Key Responsibilities: Video-First Content Strategy • Develop and refine cross-platform video strategies with a focus on TikTok, YouTube (including Shorts), Instagram Reels, and emerging channels • Drive engagement through a mix of trend-driven short-form and high-retention long-form content • Establish platform-specific content objectives based on SEO, analytics, and user behavior Content Development & Production Oversight • Ideate and oversee the creation of short-form and long-form video content aligned with brand goals • Provide creative direction and build video briefs and storyboards • Make recommendations for optimizing video scripts, thumbnails, titles, and metadata for maximum discoverability Audience Growth & Engagement • Recommend strategies to grow followers and encourage consistent video consumption • Use platform insights and analytics to inform content direction and timing • Leverage interactive and native features to boost audience engagement and retention Platform Optimization • Tailor strategies to suit each platform’s strengths, trends, and evolving best practices • Stay up-to-date with algorithm updates, content formats, and audience expectations Performance Tracking & Reporting • Monitor and analyze video performance metrics • Deliver actionable insights and strategic recommendations to continuously improve content Required Skills & Experience: • 5+ years of freelance or consulting experience in social-first video strategy • Strong background in video-first content strategy for TikTok, YouTube, Instagram, etc. • Demonstrated success growing and engaging audiences through video content • Excellent understanding of platform-specific trends, formats, and storytelling techniques • Creative mindset with strong visual storytelling and content ideation skills • Ability to analyze metrics and translate them into clear, actionable strategies • Excellent communication and collaboration skills