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Contract Paid Digital Specialist
Job description We are seeking a results-driven and highly skilled Freelance Digital Marketer to manage and optimize paid advertising campaigns across Meta (Facebook/Instagram), LinkedIn, and Google Ads platforms. The ideal candidate will have a proven track record of boosting brand visibility, driving conversions, and achieving a strong ROI through strategic ad campaigns. Key Responsibilities Campaign Strategy & Setup: Develop and implement paid advertising strategies aligned with client business goals. Conduct thorough market research to identify target audiences and ad opportunities. Campaign Management: Create, launch, and optimize ad campaigns on Meta, LinkedIn, and Google Ads. Design ad sets, creatives, and targeting parameters to maximize engagement. Performance Analysis & Reporting: Monitor, analyze, and report on campaign performance metrics (CTR, CPA, ROI, etc.). Provide actionable insights and recommendations to improve ad effectiveness. Budget Management: Allocate and manage advertising budgets effectively to achieve campaign goals. Ensure efficient spending while meeting or exceeding KPIs. Creative Collaboration: Work closely with designers and content creators to produce compelling ad creatives. Test various ad formats, headlines, and CTAs for optimal performance. Platform Expertise: Stay up-to-date with the latest platform updates, algorithm changes, and best practices. Experiment with new ad features and trends to maintain competitive advantage. Required Skills & Qualifications 3-5 years experience managing paid ad campaigns on Meta, LinkedIn, and Google Ads. Strong understanding of digital marketing metrics and analytics tools (Google Analytics, Meta Ads Manager, etc.). Proficiency in A/B testing and data-driven decision-making. Excellent copywriting skills for ad copy and headlines. Familiarity with audience segmentation, retargeting strategies, and conversion tracking. Ability to manage multiple projects and deadlines effectively.