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Growth Marketer / Micro-Agency Needed for 8-Week Beverage Launch
Project Overview We are a health and wellness company, launching a cutting-edge hydration + energy beverage powder. Our hard launch is mid-August 2025. We need a nimble partner (an expert freelancer or a small team) to run a 60-day launch sprint that combines paid media, organic social, influencer seeding, and UGC to drive waitlist growth and pre-sales. Launch-Phase Goals (17 Jun → 15 Aug) KPI Target Email/SMS wait-list 20 k names Pre-order revenue $50 k before launch day IG/TikTok community 10 k followers, ≥ 3 % engagement Rights-cleared UGC 100+ clips usable for ads Scope of Work Paid Media (Meta, TikTok, and Google Ads) Channels: Meta (FB/IG), TikTok Ads, Google Ads — Search & Performance Max Budget: ≈ $3 k test spend (may re-allocate across channels) Daily bid, audience, and creative optimisation; weekly CAC/ROAS reporting Organic IG/TikTok Content cadence: 4 feed posts + 12 Stories per week Community: reply to comments/DMs within 12 h Influencer Seeding / UGC Pipeline Source & gift 50 micro- + 5 mid-tier creators Manage briefs, usage rights, track posted content Deliver ≥ 10 rights-cleared UGC assets / week (short-form video preferred) Reporting & Comms Slack workspace for day-to-day coordination Monday-morning KPI snapshot deck (leads, CAC, UGC cost, engagement, pre-order $) We Provide Final packaging, product renders, lifestyle b-roll, founder story videos, podcast/interview video Brand voice guide + compliance-approved claims Live Shopify + Klaviyo stack ready for lead capture Must-Have Skills Proven DTC CPG or supplement/beverage launch experience Hands-on Meta Ads, TikTok Ads (Spark), Google Ads (Search & PMAX) Track record running micro-influencer seeding programs with measurable output Strong creative-testing chops (can brief or edit Reels/TikToks) Excellent reporting & attribution hygiene (UTMs, GA4/Shopify, Triple Whale, etc.) Timeline & Budget Start: Monday, 17 June 2025 End: Friday, 15 August 2025 Budget cap: $17 k total for the 60-day sprint (≈ $14 k fee + $3 k media spend) Prefer fixed-fee milestones (Kickoff / Mid-Sprint / Launch) Bonus: $0.50 per verified email/SMS lead captured during the sprint (capped at $750) How to Pitch Briefly describe one comparable CPG launch you led (spend, CAC, creative volume). Outline your team roster & weekly deliverables for this sprint. Confirm Slack availability for EST morning check-ins. Attach or link two UGC examples you produced or licensed. Provide an all-in project quote (fees only; we cover ad spend) and note any performance incentives you prefer. We’ll shortlist by 14 June and schedule 20-minute Zoom interviews that week. Looking forward to turning hype into measurable traction together!