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Facebook Ads Strategist for Retail Tech Buyback Stores
We operate several buyback stores that purchase used phones, tablets, laptops, and game consoles for cash. Your mission is to fill our stores with qualified walk-ins and generate leads in general for the business. Key Responsibilities • Build and manage Meta campaigns that drive local foot traffic and lead submissions • Create effective lead-gen ads and instant forms that request name, email, and mobile number • Geo-target multiple store locations within set radii and adjust spend to match store capacity • Test copy, creative, offers, and audiences to improve cost per walk-in and cost per lead • Set up tracking for calls, form fills, and in-store conversions via QR codes or POS data imports • Provide clear weekly dashboards summarizing spend, results, and next steps What We’re Looking For • Proven success running Facebook ads for local retail or service businesses • Hands-on freelancer (no agencies) comfortable managing 5 K – 30 K per month budgets • Strong grasp of Meta Lead Ads, landing-page best practices • Ability to think fast, spot trends in foot traffic data, and pivot campaigns accordingly • Excellent communication and availability for quick syncs as we scale To Apply • Share two or more case studies showing you increased walk-ins and collected leads for brick-and-mortar clients • Outline your onboarding process and the first 30 days of optimization you would run for us • Include your hourly rate or monthly retainer and current weekly availability We are ready to move quickly. If you thrive on driving real-world results and capturing valuable customer data, let’s talk.