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GTM & GA4 Expert Needed for Audit, Optimization, and Recommendations
Job Title: GTM & GA4 Expert Needed for Audit, Optimization, and Recommendations Description: We’re looking for an experienced Google Tag Manager (GTM) and Google Analytics 4 (GA4) specialist to audit our current setup and provide actionable recommendations to improve performance and accuracy. Scope of Work: Google Tag Manager - Review current GTM container and tag firing rules - Identify and remove redundant or inefficient tags - Optimize tag firing to improve site speed and reduce load time - Ensure proper use of triggers, variables, and tag sequencing Google Analytics 4 - Review Global GA4 dashboard and key reports - Audit current events and event naming structure - Ensure accurate and meaningful event tracking - Review audience configuration and verify proper segmentation logic Deliverables: - Summary report of findings and inefficiencies - List of recommended improvements with rationale - Implementation of selected changes Timeline: We’re aiming to complete the audit and receive recommendations within 2 weeks of project start. Implementation can be scoped separately depending on your availability. Ideal Candidate: - Proven track record with GTM and GA4 audits - Strong understanding of web performance optimization - Experience with debugging tools and GA4 event structure - Clear communicator who can document changes and explain reasoning To Apply: Please share examples of similar GTM/GA4 audit work and describe your approach to optimizing tag performance and GA4 accuracy.