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Direct Response Copywriter – Health DTC Ecom (VSL Focus)
About the Role: We’re a fast-growing direct-to-consumer health e-commerce brand looking for an experienced Copywriter who understands the power of direct response and can write short- and long-form video ad scripts that convert. You will be responsible for creating 2–3 VSL scripts per week (ranging from 30 seconds to 10 minutes), mainly for Meta ads (Facebook & Instagram). These videos are designed to hook, educate, build trust, and drive immediate action. If you have a background writing copy for high-converting video ads in the health/wellness space, and know how to structure emotional, educational, and persuasive VSLs—we want to hear from you. Responsibilities: Write 2–3 direct response VSL scripts weekly (short-form: 30s–90s / long-form: 3–10 min) Follow proven VSL frameworks (Problem–Agitate–Solve, Testimonial-led, Founder Story, etc.) Optionally include light video direction or shot guidance (hooks, visuals, scenes) if experienced Work with a creative strategist and media buyer to refine messaging and angles Analyze performance to improve future scripts Meet consistent weekly KPIs Adapt your tone to match our brand voice while keeping the message conversion-focused Requirements: Direct response copywriting experience is a must Past work with health, supplement, skincare, or wellness DTC brands Strong understanding of Meta (Facebook/Instagram) ad formats Proven track record creating VSLs that convert (send samples if possible) Ability to write emotionally resonant, high-converting stories Experience in both short-form ad hooks and long-form storytelling Organized, meets deadlines, and open to feedback Bonus if you’ve worked with a performance marketing team What We Offer: Consistent weekly work and clear deliverables Opportunity to grow with a performance-driven brand Collaborative team with strong systems Flat fee per script Internal competition