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Job Summary: We are seeking a skilled and experienced Facebook PPC Specialist to join our dynamic marketing team. The ideal candidate will be well-versed in developing and implementing effective Facebook advertising strategies to drive engagement, traffic, and conversions. As a Facebook PPC Specialist, you will be responsible for managing and optimizing hundreds of campaigns, analyzing performance metrics, and staying abreast of industry trends to ensure our digital marketing efforts are cutting-edge and result-driven. Responsibilities: Campaign Strategy and Execution: Develop and execute comprehensive Facebook PPC strategies aligned with business goals. Create, manage, and optimize advertising campaigns across various Facebook platforms. Audience Targeting and Segmentation: Conduct thorough audience research and segmentation to maximize ad targeting efficiency. Utilize demographic, behavioral, and interest-based data to refine audience targeting. Budget Management: Monitor and manage advertising budgets effectively to ensure optimal use of resources. Implement budget allocation strategies based on campaign performance. Performance Analysis and Reporting: Regularly analyze campaign performance metrics, including click-through rates, conversion rates, and return on ad spend. Generate insightful reports and provide recommendations for improvement. Stay Updated on Industry Trends: Keep abreast of industry trends, algorithm changes, and new features on Facebook and other relevant platforms. Implement best practices to maintain a competitive edge. Requirements: Proven experience in managing Facebook PPC campaigns and a strong understanding of Facebook Ads Manager. In-depth knowledge of digital marketing trends, Facebook algorithms, and best practices. Proficiency in data analysis and reporting tools for performance measurement. Strong communication skills to collaborate with cross-functional teams and present findings to stakeholders. Detail-oriented with excellent organizational and multitasking abilities. Certifications in Facebook Blueprint or other relevant digital marketing certifications are a plus. A results-driven mindset with a focus on continuous optimization.