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SEO & SEM specialist - Dental practice growth expert
Job Title: SEO & SEM Specialist – Dental Practice Growth Expert Job Overview: We’re looking for an experienced SEO & SEM Specialist to help a dental practice increase its online visibility, attract new patients, and optimize paid search campaigns. If you have expertise in local SEO, Google Ads for healthcare, and organic growth strategies, we want to hear from you! ⸻ What You’ll Do: SEO (Search Engine Optimization) – Local & Organic Growth: • Develop and implement an SEO strategy to rank higher in local searches (Google Maps, “dentist near me” searches, etc.). • Optimize and manage Google Business Profile (GBP) to improve local visibility. • Conduct keyword research to target relevant dental services (teeth whitening, Invisalign, implants, etc.). • Improve on-page SEO (meta tags, service pages, internal linking, schema markup). • Work on off-page SEO (local citations, backlinks, directory listings). • Ensure website speed, mobile optimization, and structured data for better rankings. • Monitor Google algorithm updates and adjust strategies accordingly. SEM (Search Engine Marketing) – Google Ads & PPC: • Create and manage Google Ads campaigns to attract high-intent patients. • Perform A/B testing on ad copy, landing pages, and bidding strategies. • Optimize CPC, CTR, Quality Score, and conversions to maximize ROI. • Implement remarketing and geo-targeted ads to reach potential patients. • Track key performance metrics and adjust campaigns for better results. Organic Growth & Strategy: • Develop content strategies (blogs, FAQs, service pages) to attract organic traffic. • Optimize before-and-after galleries, testimonials, and patient reviews for engagement. • Identify growth hacking opportunities for long-term brand positioning. • Provide data-driven insights on SEO, SEM, and patient acquisition performance. ⸻ Who We’re Looking For: • 3+ years of experience in SEO & SEM, preferably in healthcare or dental marketing. • Proven track record in local SEO and managing Google Business Profile (GBP). • Experience managing Google Ads for dental or medical practices. • Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, and Google Ads. • Familiarity with HIPAA-compliant marketing strategies (a plus). • Analytical mindset with a focus on conversions and patient acquisition. ⸻ How to Apply: If you have experience in local SEO and PPC for dental or healthcare practices, send your proposal now! Be sure to include: • Your experience in dental/healthcare SEO & SEM • Your approach to ranking a dental practice in local searches • Examples of successful campaigns you’ve worked on Looking forward to your proposals!