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360° Seo & Digital Marketing Strategy for The Good Care Boutique + ...
We are launching a complete digital optimization project for a growing e-commerce brand in the natural haircare and wellness space: The Good Care Boutique, supported by the personal platform of its founder and content creator Marcia Bloem. The goal is clear: drive a significant increase in online sales through a smart, aggressive and structured digital marketing strategy. This includes both site performance and brand visibility across all relevant platforms (website, social media, content, SEO). The project will be executed in several key phases: 1. Full audit and evaluation of the e-commerce site and associated platforms (Instagram, TikTok, Pinterest, YouTube, blog). 2. Delivery of an optimization report with a score-based evaluation system and clear strategic recommendations. 3. Implementation of a result-driven SEO plan (on-page + off-page + content structure + technical fixes). 4. Personal branding alignment of Marcia Bloem’s social accounts to reinforce the boutique’s identity and visibility. 5. Content marketing & campaign planning (emailing, storytelling, product launches, blog content, social media calendars). 6. Paid and organic strategies to generate massive traffic and convert visitors into loyal customers. The mission requires someone experienced in: • seo & sem (google, pinterest, tiktok ads if possible) • content strategy & social media optimization • e-commerce marketing (shopify, woocommerce or equivalent) • branding and storytelling we want to collaborate with someone who is not just a technician, but a digital growth partner capable of understanding the vision, building a brand with soul, and turning it into concrete sales performance.Category: Sales & MarketingSubcategory: SEOWhat do you need?: Create and implement SEO planIs this a project or a position?: ProjectRequired availability: As needed