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Paid Media Specialist - google, tiktok, meta and else

✅ Campaign Strategy & Execution     •    Plan, launch, optimize, and scale paid media campaigns on Google Ads, Facebook/Meta, TikTok, LinkedIn, and other digital ad platforms.     •    Conduct keyword research, audience segmentation, and A/B testing to optimize performance.     •    Develop media plans and budgets aligned with client goals. ✅ Performance Monitoring & Optimization     •    Analyze campaign performance metrics (ctr, cpc, cpa, roas, etc.) And adjust strategies for better results.     •    Implement conversion tracking and attribution models to measure effectiveness.     •    Work with creative teams to refine ad copy, visuals, and landing pages for better engagement. ✅ Reporting & Insights     •    Generate weekly/monthly reports with key insights and recommendations.     •    Stay updated with platform changes, algorithm updates, and industry trends to keep campaigns competitive. ✅ Collaboration & Communication     •    Work closely with internal teams, designers, and content strategists to align ad creatives with campaign objectives.     •    Communicate results and strategic recommendations to clients and stakeholders.Category: Sales & MarketingSubcategory: Advertising on Google, FacebookWhat do you need?: Medium-sized campaignsIs this a project or a position?: ProjectRequired availability: As needed