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New Website needs content, speed & keywords for best SEO optimization

Our new website needs a person who understands what changes and updates it needs to function optimally for Google to find it and drive leads. We aren't the experts so we need you to tell us. We are moving from Etsy to our own website. Lead generation for our more expensive custom outdoor kitchens is just as important as driving sales for the few products we have online. We need more of our products added to the site as well 3rd party appliances. Having a long term, affordable partner is preferred. We have somewhat of a niche business with WOOD Outdoor Kitchens so having someone learn what works and sticking with us is our preference. Tailwind App is a tool we have now. It would be wonderful if someone either has experience or is willing to set up posts for 6 months out. One created post can be set up to go to Instagram, Pinterest and Facebook at the same time or staggered. Their AI Ghostwriter is great for a wide variety of marketing areas. Our website is www.RusticWoodworx.com. Thank you for taking a look and letting us know how you can help us.