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Packaging/Brand Designer for Kavahana
My brand, Kavahana, is a fast-growing, beachy themed, and premium brand where we specialize in kava nectar, an inherently valuable and natural product similar to matcha - its made from the roots of kava plants which are grown in Hawaii and the South Pacific islands, and when you drink it, it promotes a nice relaxing effect that is great for both short term and long term mental health. Our current branding for our products is "fun", but we need to rebrand to reflect a more premium, natural, and elevated aesthetic. We’re looking for a Packaging & Branding Designer who can capture our product’s quality, sustainability, and inherent luxury while keeping a LITTLE BIT of the playful and approachable vibe. Deliverables: - Rebrand our packaging to reflect a premium, natural, and fun design, similar to brands like MATCHAFUL and other high-end natural products. - Create exactly 4 PACKAGING DESIGNS: 3 for our current SKUs and 1 for a new, similar SKU. - Provide PROVIDE TWO NEW FONTS: one for TITLES (headlines) and another for BODY TEXT that will be applied across our product packaging and e-commerce site (shop.kavahana.com). - Collaborate with our team to ensure the new branding aligns with our beachy, natural identity while making the product feel worth the investment. - Incorporate clean, minimalistic design elements with NATURAL COLORS and textures that reflect the plant-based origins and premium nature of kava. If you're interested, please send us your portfolio showcasing relevant branding and packaging design projects, particularly those involving natural, premium products like matcha.