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Pay-Per-Click & Rebranding Management for Law Firm

• PPC Campaign Management & Optimization:  Develop, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, LinkedIn, etc.) to generate leads, increase site traffic, and drive client conversions.  Conduct thorough keyword research, create compelling ad copy, and use A/B testing to optimize campaign performance and reduce cost-per-lead (CPL) and cost-per-click (CPC).  Continuously monitor campaign performance, adjusting bids, targeting, and creative to ensure maximum return on investment (ROI). • Rebranding Strategy & Execution:  Lead the digital execution of the law firm’s rebranding efforts across paid search and display campaigns, ensuring consistent messaging, tone, and brand identity across all digital channels....