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HubSpot Setup & Automation – Requirements
Objective: Fully configure HubSpot to support our global lead capture, nurturing, segmentation, and sales conversion workflows across multiple offerings (ESL, AI Engineering, Entrepreneurship, and French programs). Key Responsibilities: Set up HubSpot CRM for lead management, contact lifecycle stages, and custom properties for course interest and region Build and automate email workflows for: Lead nurture (segmented by course and region) Abandoned signups New student onboarding Design and launch custom lead capture forms for: Marketing site (Nest.js) integration Regional waitlists and language-specific campaigns Set up lead scoring logic based on user behavior and profile data Integrate HubSpot with: Salesloft (for B2B workflows) Canvas LMS (optional learning engagement syncing) Stripe (tag paid users) Configure reporting dashboards segmented by country, funnel stage, and campaign