What is your current level of experience in freelance work?
We are on the hunt for an innovative and strategic Social Media Manager adept in crafting compelling content and campaigns across Instagram, TikTok, and Facebook—someone who can fire up our Google Ads presence to attract a devoted audience to our multi-location coffee shop. Your mission is to forge a path that sets us apart from the caffeine crowd, growing our brand as we map out our expansion. Key Responsibilities Monthly Strategy Planning: Create and implement a robust monthly social media and marketing plan that aligns with our brand identity and business objectives. Content Creation: Generate original, engaging content tailored to each platform that resonates with our audience and reflects our brand's unique voice and aesthetic. Performance Analysis: Utilize analytics tools to track campaign performance, demonstrating agility in optimizing strategies to exceed KPIs. Brand Advocacy: Sharpen our brand identity and narrative, cultivating a dedicated community around our coffee culture. Trend Monitoring: Keep a pulse on industry trends and competitor strategies to seize opportunities for innovation and ensure our brand remains cutting-edge. Ad Campaign Management: Spearhead Google Ads campaigns, overseeing creation, management, and optimization to drive traffic and conversion.