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Google & Facebook Ads Specialist For Construction Companies
**Job Opening: Paid Ads Specialist (Google - B2C Lead Generation)** We are seeking a skilled **Google Ads Specialist** with a strong focus on **B2C lead generation**. The ideal candidate excels in setting up and optimizing **Call-Only campaigns**, **Search campaigns**, and **Google Local Services Ads (LSA)**. Creativity and a data-driven mindset are essential to create high-quality ad campaigns and generate quality leads. --- ### **Key Responsibilities:** - Plan, set up, and optimize **Call-Only campaigns**, **Search campaigns**, and **Google LSA** to drive leads. - Conduct keyword research, audience segmentation, and bid optimizations. - Create compelling ad copy and high-performing landing pages with A/B testing. - Monitor metrics like CTR, CPC, CPL, and ROAS to implement data-driven improvements. - Build and optimize funnels to nurture prospects and convert leads. - Stay updated on Google Ads platform updates and best practices. --- ### **Required Skills:** - Expertise in **Google Ads Manager**, including advanced **Call-Only**, **Search**, and **LSA** strategies. - Strong understanding of sales funnels, lead nurturing, and conversion optimization. - Analytical mindset with experience in A/B testing and performance reporting. --- ### **Experience Requirements:** - 3+ years of managing **Google Ads** campaigns with measurable success. - Experience handling monthly ad budgets of $5,000+ for B2C lead generation. - Proven results in driving high-quality leads through targeted campaigns. --- ### **Work Schedule & Availability:** - **Hours:** Monday-Friday, 9:00 AM - 5:00 PM EST. - **Holidays:** Weekends and Federal holidays off. - **Position Type:** Full-time. If you’re passionate about **Google Ads**, enjoy blending **creativity** with technical expertise, and are eager to generate impactful results, we’d love to hear from you! **Apply now** and share how your creativity drives success and why you’d be a great fit for this role.