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Market Research Analyst for Skincare Market
Project Title: Market Research Analyst for A skincare brand Entry into the U.S. - Skincare Market Project Type: Fixed-Price Contract Project Description: We are seeking an experienced Market Research Analyst to conduct a comprehensive analysis of the U.S. skincare market, focusing specifically on the introduction of our brand's products. The research will include market feasibility, competitive analysis, regulatory compliance, channel research, and marketing strategy formulation. Responsibilities: - Analyze the U.S. skincare market size, growth rate, and consumer trends, with a special focus on functional skincare products. - Assess consumer awareness, demand, and consumption habits relevant to our brand's product line, which includes masks, serums, and lotions. - Conduct competitive analysis including product positioning, pricing strategy, marketing channels, and market share of the brand’s main competitors. - Research U.S. FDA regulations on cosmetics and perform a compliance analysis for the brand's product ingredients. - Explore and recommend potential sales channels and distribution partners for both online and offline markets. - Develop strategic marketing recommendations tailored to the U.S. market, focusing on brand positioning, product strategy, and communication methods. Deliverables: - A detailed market research report covering all aspects of the project. - Strategic recommendations for the brand's product launch and positioning in the U.S. market. - Regulatory compliance analysis report. A list of potential distribution partners and channels.