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Clinical Research Site Network CMO
We are launching a multi-specialty Clinical Trials Site Network with an initial focus on dermatology for Phase 2 – 3 studies. Other therapeutic areas will include obesity, diabetes, asthma, and hypertension. We are partnering with several private physician practices to launch research activities within their practices. Many of these physicians do not have prior research experience although some do. We are looking for an experienced marketing professional to fill the role of CMO and be our first marketing go-to expert. The CMO will be accountable for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives. This will involve developing and implementing multi-channel marketing activities targeted at various audiences including patients, physicians and pharmaceutical companies. It will also require targeting additional audiences including other clinical research sites and site networks as potential partners and/or acquisition targets. Specific areas of experience include: • Collaborating with management, clinical, and operations teams to develop a unified marketing strategy • Implementing day-to-day marketing activities to support the company’s overall strategy • Creating coordinated marketing communications and campaigns across multiple channels including web, social, mobile, print, etc. • Hands on design, acquisition, implementation, and management of the company’s marketing technology stack, including building company's web site and online digital presence • Boosting operational and sales efficiency by implementing automation tools and a CRM solution • Developing brand awareness by creating key marketing messages and related identity materials • Building out a highly efficient team of marketing professionals as the company reaches certain milestones • Leading the selection and management of any agency relationships and providing direction and day-to-day oversight • Creating a solid network of strategic partnerships Initially this will be a part-time project position with the potential to turn into a full-time role with equity participation. If this sounds like a fit, I’d love to hear from you.