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Beauty App Launch Marketing Strategist - Medical Aesthetics Industry Wanted
Beauty App Launch Marketing Strategist - Medical Aesthetics Industry Wanted About Us We're launching a mobile app connecting clients with licensed medical aesthetic providers who deliver luxury beauty treatments to patients. Our app development is complete, and we need an experienced marketing professional to create and execute our launch strategy. Our primary goals are recruiting qualified providers (MDs, NPs, RNs, PAs), and acquiring some technically oriented beta version app testers, and end users who want premium beauty services. We need help with: • A practical 30-day launch plan with specific daily/weekly actions • Strategic provider recruitment tactics (how to reach medical professionals) • Beta tester acquisition tactics • End-user acquisition strategy across relevant channels • Content creation guidelines for our in-house team • Ad creative concepts and copy for multiple platforms • Landing page conversion optimization • Budget allocation recommendations with projected ROI • Email sequences for both provider and client nurturing We expect the initial strategy within 2-3 weeks of starting, with clear milestones and deliverables throughout the project. Requirements Please share in your proposal: • Examples of marketing strategies you've created for app launches • Specific results you've achieved for similar clients (with metrics) • Your experience with two-sided marketplaces • Any relevant experience in the beauty or medical aesthetics industry • Three Bonafide references of similar work we can contact • Your process for developing a launch strategy for a new app Note: Generic proposals that don't address these points specifically will not be considered. Initial Test Project Before committing to a full launch strategy, we'd like to start with a smaller paid project to assess fit. This initial project will be: • A competitive analysis of 3-5 similar apps in the beauty/wellness space • An audit of our current marketing assets and website • Preliminary recommendations for our beta tester and launch approach • Budget: $300-500 • Timeline: 3-5 days This will help us evaluate your analysis skills and strategic thinking while giving you deeper insight into our business needs. If we're satisfied with this initial work, we'll move forward with the complete launch strategy. Questions (Please answer in your proposal) 1. Describe a specific app launch campaign you managed. What were your strategies and measurable results? 2. What's your approach to recruiting professional service providers (like our medical aesthetic providers) to a new platform? 3. How would you allocate a monthly marketing budget for our three goals of tester and provider recruitment, and end-user acquisition? 4. Share an example of how you've optimized a conversion funnel for a service-based business. 5. What Key Performance Indicators would you establish to measure the success of our launch? We look forward to your proposals and finding the right marketing partner for our launch!