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Digital HealthTech Marketing Manager for Linked In and Facebook Campaigns
Digital HealthTech Marketing Manager for Linked In and Facebook Campaigns Duration: Initial month with potential for extension Location: Remote Description: We are seeking an experienced Digital Marketing Manager to create, manage, and optimize results-driven LinkedIn and Facebook campaigns targeting two distinct audiences: 1. Consumer Audience: Newly unemployed U.S. federal and state government employees and contractors who have lost their jobs, health insurance, and access to in-network healthcare providers. The goal is to motivate them to subscribe to discounted RK360 Cloud Health Records as a means of capturing and consolidating their health data from former providers and sharing it with new providers. 2. Provider Audience: U.S. NPI-registered healthcare providers. The objective is to encourage them to sign up for enriched RK360 Find Care Directory listings, highlighting their acceptance of new patients, insurance plans, and private-pay options for uninsured patients. Requirements: • Experience: Proven track record in digital healthcare marketing to U.S. consumers and providers. • Skills: Proficiency in using automated tools for lead generation and content refinement. • Campaign Management: Ability to design and execute targeted social media campaigns on LinkedIn and Facebook. • Analytical Skills: Strong understanding of metrics and analytics to measure campaign success. Contract Details: • Initial Contract: Fixed price of $1,000 for the first month, plus an equivalent budget for Facebook ads and software tools. • Performance-Based Extension: Success in the first month will lead to larger contracts in subsequent months, with compensation increases based on performance metrics. Key Responsibilities: • Develop and implement targeted LinkedIn and Facebook campaigns to reach both consumer and provider audiences. • Utilize automated tools to generate and refine leads and content. • Monitor and analyze campaign performance using key metrics and adjust strategies accordingly. • Collaborate with our team to set and achieve mutually agreed-upon measurable milestones. How to Apply: If you have a strong background in digital healthcare marketing and experience with social media campaigns, please submit your proposal including: • A brief overview of your experience and relevant projects. • A detailed plan for the initial month's campaign. • Your approach to achieving the desired outcomes and metrics for success. We look forward to reviewing your application.