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Branding Expert Needed for University Rebranding Project
We are seeking an experienced branding expert to lead a comprehensive rebranding initiative for a small private university in the greater Detroit area. The ideal candidate will possess a strong background in higher education branding and marketing strategies. You will collaborate with our marketing agency to develop a fresh brand identity, including logo design, messaging, and visual elements that resonate with prospective students and stakeholders. Project Objectives: • Brand Audit: Conduct a thorough analysis of current brand position, including strengths, weaknesses, market perception, and competitor landscape. • Target Audience Identification: The university enrolls a large percentage of its students form the state of Michigan, many of them coming from the Metro Detroit region. • Brand Strategy Development: Create a new brand identity with a clear value proposition, brand story, and brand personality that focuses on the university’s mission and unique value proposition. . • Visual Identity Design: Develop a refreshed logo, color palette, typography, and design guidelines for all marketing materials. • Messaging Platform: Craft a compelling brand messaging framework, including key tagline and core messaging points. *Previous work with a university or college is a huge PLUS!