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CMO with Direct-to-Consumer Apparel Industry Experience

Looking for a fractional CMO with experience in the direct-to-consumer apparel industry to guide the launch of a men's underwear line. Responsibilities: - Oversee the creation of a branding guide - Conduct an overall competitive analysis - Develop an online marketing campaign - Plan lifestyle and catalogue photo shoots - Devise short and long-term roll out strategies Project length will vary, but ideally 3–6 months. Please note that NDAs will be required.