Make $25 - $35 Per Hour Doing Simple Jobs From Home.
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Google Ads Shopping Bid Adjustments
Hello, I'm currently using Google Ads to drive traffic to my Ecommerce store and have found that CPAs are prohibitively high. Looking at audience segments, I see that some segments have very high CPAs and those segments are getting most of the clicks, whereas the segments with low CPAs are getting fewer clicks. I attempted to do some bid adjustments but struggled with the process. My intention is to drastically lower bids for high CPA segments and increase bids for low CPA segments. I'd like for someone to help show me the process for accomplishing this and to be able to see these changes take effect (adding in the appropriate columns to see the change). And if you have other bid adjustment recommendations to lower CPA that would be a bonus. Thanks