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Marketing & PR Strategy for Multivitamins

I'm launching a new direct-to-consumer multivitamin product and need help developing a comprehensive marketing plan and PR launch strategy. My primary goal is to increase brand awareness. Key Requirements: - Expertise in creating effective marketing strategies - Experience with PR launches, particularly via social media and press releases - Understanding of targeting specific audience demographics, in this case, young adults (18-35) and middle-aged adults (36-55) Skills & Experience: - Proven track record in marketing and PR - Strong understanding of social media platforms - Excellent communication skills for press release crafting