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Sr. Marketing Automation Specialist (Salesforce Marketing Cloud)
Job details: We’re looking for a Sr. Marketing Automation Specialist with a proven track record of leveraging digital marketing to increase customer engagement/retention, improve organizational efficiency and meet and exceed performance KPIs. The ideal candidate will have a track record of using analytical skills to build/design nurture campaigns that increase product/service adoption and conversion rates. While consulting experience is welcomed, this is not a consulting role. This hire would be responsible for individual contributor work. The ideal candidate would have capacity for 15+ hours per week to work within TEACH's marketing automation software and attend at least one weekly check-in/stand-up meeting with the hiring manager during day time hours. Qualifications: - Expertise in email best practices, including segmentation, deliverability, and copy and design approaches - Expertise in lead scoring and nurture pathways - Ability to self-teach and proactively find solutions to technical problems independently - Ability to manage multiple projects simultaneously and collaborate with stakeholders across teams and organizations - Ability to handle and prioritize multiple campaign requests and meet milestones and deadlines - Strong analytical ability, and ability to think creatively to solve problems - Understanding of A/B testing methodologies, ability to draw conclusions from data and take action accordingly - Understanding of cold-email programs and an ability to generate ideas to support and maximize conversion - Strong communication skills; ability to translate technical information into easily digestible language and clearly explain design options and their potential impact - Ability to assess the impact of new requirements on platform performance and all upstream and downstream applications, systems and processes - Demonstrated understanding of email best practices, opt-in rules and CAN-SPAM law - Demonstrated understanding of inbound marketing strategy and tactics - Working knowledge of CSS/HTML, SQL, and Ampscript (preferred) Experience: - Intermediate to Advanced experience with Salesforce Marketing Cloud (highly preferred), including studios, such as Journey Builder, Content Builder, and Mobile Studio. Other experience with Enterprise-level marketing automation software may be considered, such as: Pardot, Marketo, Adobe Marketing Cloud, Eloqua and/or Hubspot Marketing - 3+ years of marketing automation operations experience (Certification Preferred) - Intermediate to advanced level experience in email and marketing automation strategy - Intermediate to advanced experience with data management and list hygiene - Intermediate experience with Salesforce CRM and managing integrations with third-party marketing automation platforms - Beginner to intermediate experience managing cold-outreach email programs - Beginner to intermediate experience with lead scoring strategy and implementation - Experience with programming languages, such as SQL or AmpScript. - Experience working with project management software, such as JIRA or Asana - Experience with SMS campaigns is a plus.