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Meta Pixel + GA4 Expert Needed to Fix Lead Tracking (Wix + Calendly Integration)
We’re looking for a tracking and attribution expert with deep knowledge of Meta Pixel and Google Analytics 4 (GA4) who can help us verify and optimize event tracking on our Wix website, particularly around Calendly integrations. The problem: • Meta Pixel is firing for PageView and InitiateCheckout, but Lead events have stopped tracking (last registered 16 days ago). • We recently switched to Calendly, and we suspect this may have broken the event flow. • GA4 tracking also appears to be misconfigured or incomplete, making it difficult to attribute conversions or track performance accurately. • We’re running paid campaigns and need reliable data before continuing with new ad spend. We need help with: • Auditing Meta Pixel installation + events (PageView, Lead, Checkout) • Implementing Calendly confirmation tracking as a custom event (both in Meta and GA4) • Fixing or properly configuring GA4 to reflect accurate conversions and user journeys • Ensuring attribution is functional and we’re not getting false negatives • Consulting on how to prevent tracking issues from breaking in the future Requirements: • Proven experience with both Meta Pixel and GA4 • Familiarity with Calendly and Wix • Ability to communicate clearly about what’s broken and how it will be fixed • Bonus: Past experience working with small service businesses or online funnels We’re looking to hire ASAP. Please include examples of past work and confirm availability for an initial consultation.