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JOB:
Brand Strategist for E-Commerce Launch

We're building a clean, focused, and purpose-driven e-commerce experience exclusively for mobile device accessories. Our mission is to serve people who care about high-quality, reliable accessories without the clutter and overwhelm of general marketplaces. As we prepare for launch, we need a dedicated Brand Strategist to shape our brand’s introduction and build excitement in the pre-launch phase. Objectives Pre-Launch Campaign Planning: Develop a compelling narrative and content strategy to generate buzz and build an early interest list. Homepage & Brand Introduction Messaging: Create clear, engaging messaging for the website that introduces our brand in a way that is modern, premium, and trustworthy. Scope of Work Pre-Launch Campaign Planning Messaging Development: Develop teaser messaging that communicates the unique value of the e-commerce site. Provide direction for email copy, social media teasers, and other pre-launch content. Collaborate to define the brand story that will be used throughout the pre-launch phase. Campaign Strategy: Outline a tactical plan for the pre-launch phase, including key dates and milestones. Identify content channels (email, social, landing pages) and suggest content hooks to build excitement. Develop a sense of clarity around what differentiates our e-commerce site from other e-commerce experiences. Homepage & Brand Introduction Messaging Core Messaging Creation: Write and refine key messaging areas including: Hero headline Tagline Value proposition Category framing Ensure messaging is aligned with the brand’s positioning as clean, modern, premium, and trust-focused. Content Direction for Launch: Utilize current brand guidelines for the tone, language, and narrative that will be used on the homepage and across all customer touchpoints. Collaborate with internal teams to integrate messaging seamlessly into the website’s design and user experience.