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JOB:
Campaign for "Rare by Nature"

Natural diamonds are late to the party when it comes to promoting all the good they do (Diamonds Do Good, Natural Diamond Council). Lab-grown diamonds have falsely positioned themselves as eco-friendly, the same as real/rare diamonds, and a good value. I don't want to wait for the industry to catch up to marketing, so I want to craft a campaign that we can use to set ourselves apart as a conscious jeweler when it comes to diamonds and gemstones. I have ideas, but I don't have the skills to create the artwork for this campaign. I would also like help crafting words that resonate with GenX and Millenials.