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Media Researcher/Planner – Reach & Frequency Analysis (Latin America)
We are a U.S.-based media buying agency executing an international media buy across South and Central America. We seek an experienced media researcher/planner to analyze reach and frequency across TV, digital, streaming, radio, and out-of-home (OOH) media. Start Date: Immediate Responsibilities: • Conduct reach and frequency analysis across multiple media types. • Utilize and interpret Latin American media measurement tools (e.g., Nielsen, Kantar, Comscore, IBOPE, or similar). Be able to suggest others if necessary. • Assess tracking methods for both traditional and digital media platforms. • Provide bi-weekly reports with clear, data-driven insights. • Deliver findings in Excel and/or Tableau for strategic decision-making. • Work independently to navigate regional measurement challenges and provide actionable recommendations. Qualifications: • Extensive experience in Latin American media research and planning. • Fluency in Spanish (required). • Proven track record of analyzing reach and frequency for international media buys. • Strong analytical skills and expertise in media measurement methodologies. • Ability to work autonomously and deliver high-quality, reliable insights without extensive oversight. Project Scope: • Duration: Several months, with bi-weekly reporting requirements. • Deliverables: Reach and frequency reports in Excel and/or Tableau. • Compensation: Competitive, commensurate with experience and expertise. Qualified candidates should provide relevant case studies or examples of past work in media performance measurement across Latin America.
Keyword: Marketing Service
Price: $50.0
Market Analysis Market Research Media Relations Microsoft Excel Data Analysis Media Analytics Media Monitoring