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We are seeking an experienced and highly skilled Google Ads Specialist to establish, manage, and optimize targeted ad campaigns focused on driving web traffic and high-converting leads (phone calls and contact form submissions). We are now looking for a dedicated expert who can refine, expand, and actively manage our campaigns with a focus on ROI, conversion optimization, and scalability. Key Responsibilities: • Strategically set up new Google Ads campaigns focused on traffic and lead generation. • Monitor, manage, and continuously optimize campaigns for performance and conversion. • Implement best practices in keyword selection, ad copywriting, bidding strategies, and audience targeting. • Provide regular reports and actionable insights to maximize performance. • Ensure full compliance with Google Ads policies and current best practices. • Coordinate with our team to align campaign goals with business objectives. Preferred Skills: • Expertise in Google Ads (Search, Display, Remarketing). • Strong background in PPC advertising and lead generation strategies. • Experience with Google Analytics for tracking and analyzing campaign performance. • Familiarity with AdSense integration (bonus). • Experience with basic SEO practices Ideal Candidate: • Proactive and results-driven. • Highly knowledgeable in Google Ads best practices. • Able to recommend improvements to our landing pages for better conversions. • Comfortable working independently with minimal oversight.