Freelance Digital Marketing Specialist (Local SEO, Google Ads, Website UX)

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Summary We are hiring a Freelance Digital Marketing Specialist to execute a strategic marketing rollout for Titan Tree Care. We are looking for someone to implement a pre-approved plan designed to increase local leads and online visibility. This includes updates to the website, local SEO work, ad campaigns, chatbot setup, and business listing optimization. Scope of Work Google Business Optimization Complete service listings, add service areas Upload photos and schedule Google Posts Support review acquisition process Website Optimization + Chatbot Improve CTA layout across pages Set up a chatbot (Tidio or Chatbase) for lead capture and FAQs Update team page and make recommendations to improve blog landing page content Local SEO Create or enhance 3 geo-targeted service area pages Include testimonials, embedded maps, structured data Submit sitemap and verify in Google Search Console Google Ads Trial Campaign Launch and manage search campaign (up to $300) targeting high-converting zip codes Install conversion tracking and provide results Facebook/Instagram Retargeting Install Meta Pixel Launch retargeting campaign (up to $100) for non-converting visitors Directory & Awareness Listings Create/optimize listings on: Angi, Thumbtack, HomeAdvisor, Houzz, Bing Places, BBB, and local chambers Ensure NAP consistency and add service descriptions/images Qualifications Proven experience with WordPress Skilled in local SEO, on-page optimization, and Google Search Console Google Ads and Facebook Ads experience required (especially local service targeting) Able to configure chatbots like Tidio or Chatbase Must deliver high-quality work on time and within budget Strong communication and ability to collaborate asynchronously Timeline Start: Week of May 12, 2025 Budget Fixed Fee: $1100

Keyword: facebook ads

Price: $1.0

Google Ads Customer Acquisition Strategy Business with 1-9 Employees Search Engine Optimization Search Engine Marketing Organic Traffic Growth Marketing Audit