Social Media Manager (Instagram & YouTube)

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Overview: We are seeking a passionate and spiritually aligned Social Media Manager to fully manage and optimize our influential Instagram account (440,000 followers, currently paused) and our growing YouTube channel (3,500 subscribers). The ideal candidate will handle daily operations, posting, moderation, analytics, and strategic direction independently, allowing our founder to focus on content creation and strategic vision. Our content deeply engages with themes of spirituality, personal purpose, self-improvement, and holistic personal growth. Responsibilities: Content Posting & Scheduling: Regularly post spiritually engaging and purpose-driven videos provided by our content team on Instagram and YouTube. Closely coordinate with our existing video production team to ensure timely and resonant content delivery. Community Engagement & Moderation: Thoughtfully moderate and actively engage with audience comments, direct messages (DMs), and community interactions on Instagram and YouTube. Act as the compassionate and intuitive bridge between our audience and the founder, answering general inquiries and escalating significant interactions or strategic insights. Automation and Funnel Management: Manage and optimize ManyChat flows to nurture and convert audience interactions into meaningful site visits and deeper engagements. Track and analyze metrics to continuously enhance the spiritual and purposeful user journey from social interaction to website conversion. Advertising Collaboration: Collaborate seamlessly with our ads team on product launches or special promotions designed to resonate deeply with our audience. Analytics & Reporting: Set up and manage a social analytics dashboard (e.g., Sprout Social, Hootsuite) to measure KPIs, engagement, growth, and overall spiritual and purposeful resonance of the content. Provide insightful weekly reporting with actionable recommendations for strategy improvement. Strategy Development: Identify patterns in audience engagement and spiritual alignment to propose strategies that maximize impact and audience growth. Innovate proactively to enhance community connection and interaction. Communication & Coordination: Conduct biweekly calls to discuss major themes, audience questions, and strategic adjustments. Provide consistent, clear, and meaningful communication around ongoing activities and emerging insights. Requirements: Demonstrated success managing and moderating large-scale, spiritually-oriented social media accounts (Instagram & YouTube). Proven experience with social automation (ManyChat), analytics platforms, and content management dashboards. Strong organizational skills with an intuitive, proactive approach. Exceptional moderation skills and a sensitive, authentic communication style. Capable of independently managing day-to-day social media operations with minimal oversight. Preferred Skills: Deep familiarity and passion for spirituality, personal development, purpose-driven living, or holistic growth topics. Background in digital marketing, community management, or social strategy. Experience coordinating closely with creative teams, video production, and advertising teams. Deliverables: Daily spiritually-engaging content postings and moderation. Weekly performance analytics and insightful growth reports. Biweekly summaries of strategic insights, audience feedback, and recommended actions. Application Process: Please include examples of previously managed spiritually-focused or purpose-driven social media accounts, emphasizing community growth, moderation strategies, and successful funnel optimizations. Include your availability, proposed weekly hours, and your detailed approach to independently managing the described workflow. We look forward to connecting with a passionate Social Media Manager who shares our vision and commitment to purposeful living and meaningful community engagement.

Keyword: Marketing digital

Price: $20.0

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