Ways of working: - I prefer to work in an ecosystem that I can easily engage with and manage after the site is built. I'm currently set up on Squarespace, but am open to suggestions if you know better options. - I prefer to fail/ iterate quickly, work async as much as possible with clear boundaries/ expectations around availability and response times, and keep meetings to between 15-30 minutes on an as-needed basis. - I'd like to review some samples of your past work, and meet for 15-30 minutes before we agree to work together to make sure it's a good fit. - I'm happy to field any questions you may have for me, and am very open to direction on what makes a good client for you! More details: Overview - We’re building a website to showcase my professional portfolio and sell my professional consulting services as a user researcher / product development consultant for early stage startups in B2C and B2B tech development. Objectives - Build/ support my brand as an expert in customer research and product development. - Make it easy to find examples of past successes - Make it easy for potential clients to reach out - Give a clear outline of what kinds of projects are possible, and convey flexibility in going forward (I have done projects like this … if you need something that looks different just ask and we can figure it out) Audience - Startup founders - VCs - People looking for expertise in early customer acquisition and GTM. Structure - Home page: I offer early stage customer research and get startups to product market fit faster - Projects/ services: ways that we might work together - Founder coaching on customer interviewing - Setting up end to end early customer research/ insight functions - Setting up early product roadmapping functions - Past work/ portfolio - At least one case study from each of the three project/ service categories - Emphasis on outcomes for the business 0 Contact: contact form and clear call to action to reach out Visual Style & Branding - Grid-based, modular layout: clear sections with generous white space (giving organization and precision.) - Above-the-fold clarity: Immediately state who I am and what I do, no fluff. Progressive disclosure: Considering a scroll based single page instead of tree structure? Each scroll answers the next question. Headline What do you do? Who have you helped? Why should I trust you? How do we start? Aesthetic: - High contrast with one or two bold colors - Considering/ like light peaches/ cream colors and dark, bold and/ or electric blues - “Soft” modern (modern, clean, but a little bit feminine) Here are some examples of an aesthetic that I think works as a good starting point: - https://prequelskin.com/collections/full-collection - https://ollivere.co/ - https://5scontent.com/homepage/ Functionality - Contact form - Connect to Linkedin, Bluesky, Substack - SEO setup - Analytics (Google Analytics or Squarespace native)
Keyword: Web Consulting
Price: $30.0
Web Design Squarespace Style Guide Visual Communication
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