B2B Email Marketing & List Growth Expert for Shopify Indoor Cycling Equipment (Klaviyo/Shopify)

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Indoor Cycle Pros (www.indoorcyclepros.com) is a Shopify-based e-commerce brand and the exclusive Stages Cycling direct distributor for U.S. studios, specializing in Stages Cycling commercial indoor bikes and OEM parts. We serve B2B customers—fitness studios, gyms, and other fitness facilities—with premium equipment to power high-energy, community-driven indoor cycling experiences. Our mission is to empower boutique studios and gyms with Stages’ industry-leading bikes and parts, backed by our trusted service and dexpertise. We’re seeking a targeted email marketing program to engage studio owners and gym managers, grow our B2B subscriber list, and drive sales, ideally led by someone who understands the vibrant energy of the boutique indoor cycling space. Job Overview We are hiring a B2B Email Marketing & List Growth Specialist to manage our email marketing program and grow our B2B subscriber list for our Shopify-based e-commerce business. Candidates must be 100% proficient with Shopify and Klaviyo (our assumed email platform, pending confirmation) and have proven experience in B2B email marketing, ideally in the fitness or indoor cycling equipment industry. The role focuses on three core responsibilities: creating B2B email campaigns for Stages Cycling products, managing Shopify-Klaviyo integrations for automation, and growing our B2B email list through targeted lead generation. We strongly prefer candidates with personal experience in the boutique indoor cycling space to authentically connect with our audience. Key Responsibilities B2B Email Campaign Creation & Management (50% of time): Design and execute B2B email campaigns (promotional, product launches, newsletters) promoting Stages Cycling commercial bikes and parts to fitness studio owners and gym managers. Write persuasive, professional email copy that captures the energy of boutique cycling studios, highlighting Stages’ premium features (e.g., power meters, durability) and Indoor Cycle Pros’ customization and support. Conduct A/B tests on subject lines and content to optimize open rates (target: greater than 20%) and lead conversions. Shopify-Klaviyo Integration & Automation (30% of time): Manage Shopify-Klaviyo integrations to sync B2B customer data, purchase history, and Stages Cycling product catalogs for personalized campaigns. Build automated B2B email flows, including: Welcome series for new studio/gym subscribers. Abandoned cart recovery for B2B orders (target: greater than 10% recovery rate). Post-purchase follow-ups to encourage repeat purchases of bikes or parts. Create mobile-responsive email templates that reflect our professional, Stages-focused brand (HTML/CSS a plus). B2B List Growth & Lead Generation (20% of time): Grow our B2B email list by targeting fitness studios and gyms likely to adopt Stages Cycling bikes and parts through: Manual research (50% of lead gen time): Identify and verify contact details for studio owners and gym managers using tools like LinkedIn, fitness industry directories, or Google (target: 150–250 new subscribers/month). Organic methods (50% of lead gen time): Create Shopify-based B2B lead magnets (e.g., “Guide to Choosing Stages Cycling Equipment for Your Studio”) and opt-in forms to capture subscribers. Ensure all leads comply with CAN-SPAM and GDPR regulations. Qualifications Shopify Expertise: 100% proficiency with Shopify, including B2B customer data management, product feeds, and email integrations (e.g., abandoned cart triggers, dynamic product recommendations). Klaviyo Expertise: Proven experience with Klaviyo for B2B campaigns, automations, segmentation, and Shopify integration. (Note: We assume Klaviyo is our platform; please confirm if incorrect.) B2B Email Marketing Experience: 3–5 years in B2B email marketing for e-commerce, with a track record of engaging business clients (e.g., studios, gyms). B2B Lead Generation Skills: Experience researching and acquiring B2B leads using tools like LinkedIn, industry databases, or email verification platforms. Boutique Indoor Cycling Experience: Strong preference for candidates with personal experience in the boutique indoor cycling space (e.g., as an instructor, studio manager, or enthusiast) to authentically connect with our audience’s passion and energy. Industry Knowledge: Familiarity with the fitness industry, particularly Stages Cycling commercial bikes or indoor cycling equipment, is highly preferred. Copywriting: Strong ability to write professional, B2B-focused email copy that resonates with boutique studio owners and drives conversions. Analytics: Ability to analyze Klaviyo and Shopify metrics to optimize campaigns and report on B2B lead conversions. Communication: Clear, remote collaboration skills to work with owner Andrew Sandoval. What Success Looks Like Email campaigns achieve open rates greater than 20% and drive a 10–15% increase in B2B sales inquiries or orders for Stages Cycling products within 3 months. Automated flows (e.g., abandoned cart, welcome series) recover at least 10% of lost B2B orders. B2B email list grows by 450–750 high-quality subscribers (fitness studio owners, gym managers) in 3 months. Monthly reports provide clear metrics (e.g., open rates, conversion rates, list growth) and actionable insights. Why Work with Indoor Cycle Pros? Focused B2B Role: Concentrate on high-impact email marketing and list growth for a leading Stages Cycling distributor. Passionate Niche: Connect with the vibrant boutique indoor cycling community through Stages’ premium products. Remote Flexibility: Collaborate remotely with owner Andrew Sandoval, with potential for long-term work. How to Apply Submit the following via Upwork: A cover letter explaining your experience with Shopify, Klaviyo, B2B email marketing, and B2B lead generation, and describing your personal connection to the boutique indoor cycling space (e.g., as an instructor, manager, or enthusiast). Your resume or Upwork profile highlighting relevant B2B projects. 1–2 examples of B2B email campaigns or lead generation initiatives (e.g., campaign metrics, lead magnet results) for Shopify-based businesses. Your hourly rate and availability for 10–15 hours/week. Application Deadline: May 17, 2025 Contact: Andrew Sandoval, Owner, Indoor Cycle Pros We’re seeking a focused B2B email marketing expert, ideally with a personal connection to boutique indoor cycling, to drive engagement with fitness studios and gyms for Stages Cycling products. Let’s power up Indoor Cycle Pros together!

Keyword: Copywriting Expert

Price: $30.0

Shopify Email Marketing Email Campaign Setup Klaviyo Lead Generation