Go-to-Market Consultant for CPG Brand

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**Job Description: Go-to-Market Consultant for Consumer Packaged Goods (CPG) Brand Launch** We are excited to announce an opportunity for an experienced go-to-market consultant to join our team and play a pivotal role in launching our innovative Consumer Packaged Goods (CPG) brand. This is a unique chance to leverage your expertise in a dynamic and fast-paced environment, where your strategic insights and market knowledge will directly impact the success of our brand in the marketplace. **Key Responsibilities:** As our go-to-market consultant, you will be responsible for developing and implementing a comprehensive go-to-market plan tailored to our brand’s unique offerings and target audience. Your responsibilities will include, but are not limited to: 1. **Market Analysis:** - Conduct in-depth market research to identify trends, consumer preferences, and competitive landscapes within the CPG sector. - Analyze data to uncover actionable insights that will inform our product development and marketing strategies. - Assess potential market opportunities and threats, providing strategic recommendations based on your findings. 2. **Product Positioning:** - Collaborate with our product development team to define and articulate the brand's value proposition and unique selling points. - Develop clear and compelling messaging that resonates with our target demographics, ensuring that our brand stands out in a crowded marketplace. - Create positioning statements and messaging frameworks that will guide all marketing and promotional efforts. 3. **Operational Set up ** -Research all aspects of permitting, FDA labeling compliance , logistics, infrastructure needs. - Research commercial kitchens, warehousing -Health Department/State Department of Agriculture License - Shelf live and storing requirements - Process Authority Approval 4. **Go-to-Market Planning:** - Create a comprehensive go-to-market plan that outlines key strategies, objectives, and timelines for our brand launch. - Work cross-functionally with marketing, sales, and operations teams to ensure alignment and execution of the go-to-market strategy. - Monitor and evaluate the effectiveness of the go-to-market plan, making adjustments as necessary based on performance metrics and market feedback. 5. **Collaboration and Communication:** - Serve as a key point of contact for internal stakeholders, providing regular updates on progress and insights related to the launch. - Facilitate workshops and brainstorming sessions to engage team members and encourage innovative thinking around our brand strategy. - Communicate clearly and effectively with external partners, ensuring a cohesive approach to market entry. **Qualifications:** The ideal candidate for this position will possess the following qualifications: - A minimum of 5 years of experience in go-to-market strategy, particularly within the Consumer Packaged Goods (CPG) sector. - Proven track record of successfully launching CPG brands, with measurable results in market penetration and brand awareness. - Strong analytical skills and experience with market research methodologies, including both qualitative and quantitative analysis. - Exceptional communication and interpersonal skills, with the ability to present ideas clearly and persuasively to a variety of audiences. - Demonstrated ability to work collaboratively in a team environment and manage multiple projects simultaneously. - A results-oriented mindset with a passion for innovation and creativity in brand strategy. If you are a strategic thinker with a passion for consumer goods and a proven track record in successful brand launches, we would love to hear from you. Please include detailed examples of your past work and specific achievements in your application to help us understand how you can contribute to our brand's success. This is an exciting opportunity to make a significant impact in a growing company, and we look forward to welcoming a talented consultant to our team!

Keyword: Brand Developer

Branding Brand Positioning Product Development Business Operations Marketing Strategy Market Analysis